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CMI Media Group's August performance across PMPs and Open Auction, measured with the precision that healthcare media demands.
PMP and Open Auction together delivered $820.9K in media cost, up 47% compared to July and the strongest month of 2026 by a clear margin.
PMPs drove 78% of August's media cost at a lower CPM than the open exchange, and grew 68% month over month.
| Top PMPs | Deal Type | CPM | Media Cost |
|---|---|---|---|
| mn_CMI_Genentech_ttd_ctv | RON | $10.97 | $487.8K |
| mn_CMI_green_ppt_d | Scope3 | $24.74 | $37.5K |
| mn_CMI_ron_ttd_v | RON | $4.27 | $32.1K |
| mn_CMI_ron_ttd_d | RON | $0.40 | $26.4K |
| mn_ocrevus_spanish_web_ttd_v | Multicultural | $9.33 | $17.7K |
Open Auction contributed $177.3K in August at a $6.39 CPM. The brands below are transacting on the open auction only, across DSPs.
| Brands Spending Via Open Auction Only | Media Cost | PMP Activation |
|---|---|---|
| Enhertu (HCP) | $9.9K | Not yet |
| GSK Meningitis Vaccine | $9.3K | Via Deal Library |
| Johnson & Johnson | $7.4K | Not yet |
| Spravato (HCP) | $7.1K | Not yet |
| Ingrezza (HCP) | $6.0K | Not yet |
Open Auction advertisers are currently seeing extremely high CPMs. Activating PMPs can help monitor and control CPMs and other key metrics more effectively.
Many advertisers are spending via Open Auction across DSPs, activating PMPs enables better performance monitoring and KPI optimization. Sharing the CMI deal library (sustainability, RON & minority-owned), with custom PMPs available on request.
Three readings from August's data, plus how delivery split across environment, DSP, and format, and the supply that carried it.
PMP spend increased by roughly 60% month over month, driven mainly by mn_CMI_Genentech_ttd_ctv, which increased by around 96%.
Deep Intent spend increased by roughly 72%, driven mainly by a surge in Open Auction spend.
Xolair led August's spend, followed by Ocrevus and Vabysmo.
CTV took the clear majority of delivery at 77.2%, a reversal from July when Web led. The Trade Desk carried 72.6% of media cost, and video made up 87.4% of formats.
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A print-ready summary of CMI Media Group's August programmatic performance, formatted for sharing with your team and clients.
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